Keynote:

Sarah Milstein (TechWeb), Brady Forrest (O’Reilly Media, Inc.) on stage.

How to Tummel: Conversational Mechanics Heather Gold @Heathr (the Heather Gold Show) on stage.

• 1 to many can be intimidating…no participation
• Twitter lets you see many points and interests in the world at the same time.
• Don’t build on conflict…it will have some energy for a while, but then lose steam after a while.
• Difference is good; it is how people get interested and excited.
• Don’t stand back and be quite, engage…but it does not always have to be a conflict.
• Everyone is different but you do not need to please everyone and cater to everyone.
• http://www.unpresenting.com

A Conversation with Beth Noveck Tim O’Reilly @timoreilly (O’Reilly Media, Inc.), Beth Noveck (Executive Office of the President/OSTP) @whitehouse @opengov on stage.

• Talking about Government
• “President Obama is 100% committed to bringing innovation to government”
• President Obama signed memorandum for government transparency as first thing on first day in office.
• “How do we do our work in more open ways?”
• Ask people what the policy should be BEFORE implementing a program.
• Involve people that are the line workers, the people that are involved in using the ideas.
• The White House is closing the revolving door to lobbyist. Lobbyists are not serving on federal advisory committees.
• Noveck worked with Expert Labs (@expertlabs) before White House.
• We need expertise from the people that know. Social media is a good tool to connect with people rather than with committees and think tanks.
• Create do-tanks rather than think-tanks.
• There is an ecosystem of transparency that includes Federal, State, and Local Government.
• Need “machine readable data” from government in open formats that is accessible to developers to build apps on top of.
• “Technological Federalism”
• Innovation Gallery from the White House – showcasing innovation from the white house stage
• We don’t need thirty different platforms for collaboration, we need one.
• http://www.apps.gov – free software applications
• http://www.apps.dc.gov
• “Make a better applications that will make citizen lives better.” -Noveck
• http://public.resource.org
• Creating a culture where transparency is the norm
• http://www.manorlabs.org/ – polling citizens how to make their town better…awards points to citizens for certain things. Mannor TX.
   

Foursquare and dodgeball creator Dennis Crowley

• Foursquare uses badges to award people for certain activity.
• People are awarded points for doing more things…things that they haven’t done before.
• There is also a place to submit reviews of places and things.
• Helps you find places that you visited when you are there next time.
• Makes people feel motivated to go out and try new things.
• “Changing habits one user at a time.”
• Foursquare API: http://api.foursquare.com

Publics, Flow, Phatic, Tummeling and Out-groups – New Words You Need to Know to Understand the Web

• Kevin Marks @kevinmarks – British Telecom
• FLOW – thinking about how everything is connected
• FACES – lets people connect with other people when we see a photo
• Phatic – has social meaning
• Following – get a feeling for what people are up to w/o people knowing
• Publics – there are many public spaces that we are serving and listening to.
• Mutual Media – We are all filtering information and then sending it back out.
• Small World Networks
• “The social web is a sea of different countries”
• Tummling = Democratization

    What’s a Friend Worth? – Knowing Your Social Capital Ching-Yung Lin (IBM Research)

• What is a Friend Worth?
• 25% of IT spends their time on email
• The more diverse your network is, the more money you will make.

Cloud Computing Goes From Personal to Business Yousef Khalidi (Microsoft)

• Platform that allows you to write code across multiple platforms
• Pay as you go platform
• 3 components – Windows Azure, SQL Azure, .NET Services
• Can be called (and charged for) separately.
• http://www.Azure.com – visual studio tool
• http://www.Windowsazure4e.com PHP tool
• http://www.Windowsazure4j.com Java tool
• Been available for a year via tech preview…all features are now available to everyone.

Designing Web 2.0: Here Come The Anthropologists Gentry Underwood (IDEO)

• Facebook the first global social network Approaching ~400mil users
• Showed video: http://bit.ly/eL7k1
• When designing social networks we need to think about design, human interaction, thinking through how people are using the product.
• HCD – Human Center Design – how human needs are expressed and design for this.
• How do different cultures react to the same system?
• http://Labs.ideo.com Touch Screen
• http://blog.sxdsalon.org